K-Swiss Global
Scope: Creative Direction and Photography
Creative Mission: K-Swiss Global, a renowned athletic footwear brand, was struggling to connect with their target audience effectively. They were seeking a solution to revitalize their brand image and increase customer engagement.
Solution: We decide to leverage the power of photography and our cultural expertise to create user generated lifestyle content. This amplified the brand's reach, attracted new customers, and enhanced its credibility as a legacy lifestyle brand. K-Swiss Global can rejuvenate its brand image, increase customer engagement, and ultimately drive sales growth due to this drop of motion that started a movement.
![White_GumBottom-4.jpg](https://images.squarespace-cdn.com/content/v1/63c8cdfaebea597a0d2047bb/9d2b304b-833c-4b24-84b1-ac54a44a5368/White_GumBottom-4.jpg)
![White_GumBottom-7.jpg](https://images.squarespace-cdn.com/content/v1/63c8cdfaebea597a0d2047bb/36a43214-291c-4842-946a-28db52afb1df/White_GumBottom-7.jpg)
![White_GumBottom-5.jpg](https://images.squarespace-cdn.com/content/v1/63c8cdfaebea597a0d2047bb/09665e70-9143-40c0-84cb-4cf0be46353d/White_GumBottom-5.jpg)
![White_GumBottom-8.jpg](https://images.squarespace-cdn.com/content/v1/63c8cdfaebea597a0d2047bb/b26ef448-0a81-40e3-9cce-35b12da61e45/White_GumBottom-8.jpg)